Adam Levine and Nicki Minaj Launch Exclusive Videos to Showcase Their Brands with SHOP YOUR WAY REWARDS

Related: Adam Levine, Nicki Minaj, Shop Your Way Rewards, Sears

SHOP YOUR WAY REWARDS Members can now get an exclusive, behind-the-scenes look at the creation of the upcoming apparel and accessory collections from globally recognized entertainers Adam Levine and Nicki Minaj on ShopYourWay.com. Members can follow ADAM and Nicki on their pages at www.shopyourway.com/adam and www.shopyourway.com/nicki to see exclusive messages, photos and videos from the stars, plus be the first to know when they share shopping advice, insider tips and entertainment and lifestyle news.

ADAM and Nicki's pages kick off with windows into the inspirations and design processes for the making of their new upcoming brands. Kmart and SHOP YOUR WAY recently announced exclusive apparel and accessories collections by Nicki and Adam, and SHOP YOUR WAY REWARDS Members will be first to preview and have access to products from the collections on ShopYourWay.com when they debut later this year.

SHOP YOUR WAY REWARDS Members who visit www.shopyourway.com/adam and www.shopyourway.com/nicki can participate in fun and rewarding experiences that let them get closer to the stars distinctive voices, brands and lifestyles.

To welcome fans onto their new pages on ShopYourWay.com, ADAM and Nicki are each presenting an exciting sweepstakes with incredible prizes to fans who visit their pages at www.shopyourway.com/adam and www.shopyourway.com/nicki. The sweepstakes are live now and Members have a chance to participate immediately. See sweepstakes pages for details.

Throughout the development of their lines, ADAM and Nicki will be leveraging the ShopYourWay.com platform to invite Members into their closets and collections, their studios and their worlds as they make key decisions along their creative journeys.

This is only the beginning: SHOP YOUR WAY has a treasure trove of surprises, fun and insider-only content that will be revealed leading up to the debut of the new Adam Levine and Nicki Minaj lines. In the coming weeks and months, SHOP YOUR WAY REWARDS Members who visit www.shopyourway.com/adam and www.shopyourway.com/nicki will find additional exciting and new opportunities to connect with the artists and their brands through these dedicated channels.

"We are thrilled Adam Levine and Nicki Minaj have joined us to share their unique voices, tastes and interests directly with our SHOP YOUR WAY REWARDS Members on ShopYourWay.com," said Imran Jooma, executive vice president and president, Online, Marketing, Pricing & Financial Services, Sears Holdings. "Being a SHOP YOUR WAY REWARDS Member has benefits, like access to exclusive content and fun contests built around their lifestyles and brands."

About Adam Levine
As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter for the band and a guitar player, Adam's talents give Maroon 5 their signature sound. His heartfelt ballads and anthems have become part of the fabric of popular music. Maroon 5's new album Overexposed was released in 2012 and became an instant smash hit. The group were recently nominated for two GRAMMY Awards in the categories of Best Pop Performance and Best Pop Album. These recognitions mark the 11th GRAMMY nomination for the 3-time GRAMMY award-winning band. Maroon 5 kicked off a U.S. tour in February. In addition to his work with Maroon 5, ADAM is a coach on the NBC hit television series "The Voice." For more information please visit www.maroon5.com.

About Nicki Minaj
Nicki Minaj is a Trinidadian-born American rapper, singer, songwriter and voice actress. Minaj recently re-released her second studio album, "Pink Friday: Roman Reloaded The Re-Up" in November 2012, 7 months after releasing her second studio album, "Pink Friday: Roman Reloaded," which topped charts internationally, and spawned the Top 10 singles "Starships" and "Pound the Alarm." Since then, the album has sold one million copies worldwide, and has become one of the best-selling albums of 2012, according to Nielsen SoundScan. Her debut studio album, "Pink Friday," also achieved record-breaking numbers in 2010, by becoming certified Platinum only a month after its release. In addition to her No. 1 US debut, the first-time Grammy Award nominee for best new artist is thriving internationally, snagging the #1 spots in the UK, Japan and Canada and debuting in the Top 5 in Australia, New Zealand, Singapore and Ireland. With her #1 debut in the UK, Minaj has been named the highest charting solo female rapper in history with the UK's Official Albums Charts. Minaj's rapping technique has been hailed by critics for its use of alter-egos, accents (notably, British) and rapid-fire pace. Equally well-known for her unique sense of style, her use of colorful wigs and outlandish costumes ranks her as one of the world's leading fashion icons. She will next appear as a judge alongside Randy Jackson, Mariah Carey and Keith Urban on the upcoming season of the very popular TV show American Idol. Minaj is currently in the midst of her Pink Friday: RELOADED Tour.