Sam Buffa, the company's founder, built the new store out of a former garage space. The aesthetic is deliberately modern and airy, he says. "It's not like you walk through the door and you're transported to the early 1900s. It's still a warehouse, so it needs to embody that attitude."
New pop-ups will kick off every three months, ranging from products and accessories to food and drink. Once it's warm, Buffa plans to leave the mechanic-style garage doors open, bringing in fresh air and encouraging people to hang out on the big round bench in the center of the store.