2(X)IST Launches Holiday Pop-Up to Give Back

Dedicated to innovation in comfort, fit and style, men's lifestyle brand, 2(X)IST is giving back to the community with its first-ever pop-up shop. They will be donating 100% of profits to the American Red Cross in Greater New York to help restore the region and provide for those affected by Hurricane Sandy. As a New York-based company deeply invested in its hometown, 2(X)IST seeks to honor its roots and heighten awareness through the holidays that the effects of the storm are as enduring as they are devastating. Located at 1411 Broadway at 40th Street in New York's iconic Times Square, the shop will be open from November 26th through December 24th.

"We owe so much of our success to the city that built us," said Joey Harary, Chief Executive Officer of The Moret Group, parent company of 2(X)IST. "Our personal relationship with New York reminds us that while the Hurricane may be out of sight, it's not out of mind nor are its effects any less real. We are devoted to continuing the relief efforts and bringing holiday cheer to those who need it most."

The shop will feature a curated selection from the brand's holiday collection and signature essentials, as well as a sneak peek of its debut watch collection, available for purchase in Spring 2013. The lines available at the pop-up range from the 2(X)IST ESSENTIAL, comprising 100% cotton everyday basics including the Contour Pouch Brief and Slim-Fit Crew-Neck, to the more holiday festive 2(X)IST TARTAN, a jubilant take on traditional plaid incorporated into signature briefs, trunks, and long underwear. With all prices 25% off MSRP, ranging from $14 for single pieces to $36 for three-packs, and available in a variety of bold color combinations including active green, cobalt and poppy red, there is endless opportunity to give back this holiday season.

The pop-up will be open daily from 11:00am - 7:00pm. For more information, please visit http://2xi.st/POPUPSHOP.

About 2(X)IST
Known for its cutting-edge fashion, contoured shapes, and superior comfort, 2(X)IST creates fashion forward designs to fit men's lives. Founded in 1991, 2(X)IST has grown to become an iconic men's lifestyle brand with a style and fit for every occasion. 2(X)IST leads the evolution of fabrics, materials, and technology to create better fitting underwear, swimwear, apparel, and accessories for fashion-forward, confident, and modern men.

Find your fit with 2(X)IST.