Search Products, See Product Details, Add to Cart, Checkout... This subsequent protocol is common to any new or seasoned online shopper. Not included in those steps, however, are the 2 to 5 minutes of contemplation on whether users will purchase now or not. A combination of thoughts and feelings - including website legitimacy, necessity, price and time - all play a factor on whether or not customer will see that order Complete page.
Ecommerce companies have come up with online marketing tactics such as retargeting ads, "buy now and save" incentives and social media plug ins that keep reminding customers about recent visits to the website. All these tactics aimed to convert the visitor into a customer, but one company from San Diego would rather ask their visitors more about the products before purchasing. Measure twice, cut once... the company is 10DollarMall.com- an online store that in less than 2 year, sells all their merchandise under $10.
One of the major downfalls of online shopping is that users cannot try it on... the next best thing to hope for is an easy return process. The Common scenario goes like this:
- Girl is unsure about whether a piece of clothing will fit.
- Girl checks sizing chart.
- Girl is still unsure.
- Girl checks review.
- Girl is still unsure.
- Girl checks return policy
- Girl goes with her gut and decides to pass or buy.
When shopping discount clothing online or cheap shoes, most online retailers, will show the sizes available, let you reference a general sizing chart and finally check to see if anyone else has written about it. 10DollarMall goes a few steps further. First, they’ll give you notes directly from the staff members that folded the item and entered it into inventory. A staff member can list if the item was "true to size", "runs small", "runs large", is "stretchy" or "nonstretch" material. Next, the website provides a sizing chart that not only lists the sizes and measurements, but also guides users to the correct size. The chart tells you to “START HERE” which is then followed by “if my waist is...” and ends with “...then my sizes are”. The funnel approach gives you all the possible sizes which fit your body’s measurements. Like most websites, users can also see reviews from past customers, but at 10DollarMall.com, users can also get in contact with them.